Free marketing tool
UTM Link Builder
Create trackable campaign URLs with UTM parameters for social media, marketing and promotional links  directly in your browser.
Campaign parameters
Build your campaign link
UTM STRUCTURE
Make every part clear
https://example.com/page ?
utm_source=instagram &
utm_medium=social &
utm_campaign=summer_launch
Where visitors land
Where traffic came from
Type of marketing channel
Campaign identifier
PRIVACY-FIRST
Build links directly in your browser
No login, social password, or account connection is required. URL generation happens locally in your browser.
The builder creates the tagged URL. Analyze campaign traffic in the analytics platform configured on your destination website.
What are UTM parameters?
UTM parameters are values added to a URL to help analytics tools identify where campaign traffic came from. They do not change the destination page; they add campaign context to the link.
Instagram campaign
Source: instagram
Medium: social
Campaign: product_launch
YouTube description
Source: youtube
Medium: video
Campaign: tutorial_launch
Email newsletter
Source: newsletter
Medium: email
Campaign: august_update
CAMPAIGN HYGIENE
Keep campaign names consistent
Instead of Summer Campaign August 2026, use an organized name like summer_campaign_aug_2026. This is guidance, not a technical requirement.
Common mistakes
- Inconsistent naming: Instagram vs instagram.
- Unclear campaign names such as campaign1.
- Using different naming conventions across links.
- Forgetting to test the final destination.
Frequently asked questions
What are UTM parameters?
They are tags added to a link so analytics tools can identify where visits came from and which campaign drove them.
What does utm_source mean?
utm_source identifies where traffic came from, such as instagram, youtube, or a newsletter.
What does utm_medium mean?
utm_medium describes the marketing channel type, such as social, email, cpc, or referral.
What does utm_campaign mean?
utm_campaign is a clear identifier for the promotion or campaign you want to analyze.
Do UTM parameters change the destination page?
No. They add campaign context to the URL while keeping the destination page the same.
Can I use UTM links for Instagram or YouTube?
Yes. Add the tagged link wherever it is appropriate for your campaign.
Does this shorten links?
No. It creates a full tagged URL that you can paste into your preferred shortener if needed.
Can I use an existing URL with query parameters?
Yes. Existing query parameters are preserved and matching UTM parameters are updated rather than duplicated.
Does SocialRUSH track links I create?
No. This builder creates a tagged URL locally. Review campaign traffic in the analytics platform configured on your destination website.
Do I need an account?
No. The builder works directly in your browser without a login.
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Use SocialRUSH Creator Tools to prepare and organize your campaign, then explore available social media growth services.