How do I calculate CPM?

CPM equals ad spend divided by impressions, multiplied by 1,000. Use spend and impressions from the same campaign and reporting period.

How do I calculate CPC?

CPC equals ad spend divided by clicks. The calculator returns no CPC when clicks are zero because there is no meaningful denominator.

How do I calculate CTR?

CTR equals clicks divided by impressions, multiplied by 100. It shows the percentage of impressions that generated a click.

Does this tool use industry benchmark CPMs?

No. It calculates only from the campaign values you enter and does not assume a platform average or future result.

Does SocialRUSH store my ad data?

No. The calculator runs in your browser and does not require an advertising account connection.

Creator tools CPM, CPC & CTR calculator

Social Media CPM, CPC & CTR Calculator

Free social media CPM, CPC and CTR calculator for India and global campaigns. Calculate cost per 1,000 impressions, cost per click, click-through rate, cost per lead and cost per conversion from your own ad data.

Free, browser-based planning resource. It does not use account credentials or make outcome guarantees.

Paid social efficiency

Calculate CPM, CPC and CTR

Enter metrics from the same campaign and date range. The calculations run entirely in your browser.

Ad spend (₹)ImpressionsClicksLeads (optional)Conversions / sales (optional)

Add campaign data to calculate your ad metrics

Use spend, impressions and clicks from one reporting window. Leads and conversions are optional.

Formulas: CPM = Spend ÷ Impressions × 1,000. CPC = Spend ÷ Clicks. CTR = Clicks ÷ Impressions × 100. Optional CPL and CPA use the same spend divided by leads or conversions. No benchmark or future result is assumed.

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