How is social media ROI calculated?

This tool uses a gross-profit approach: revenue multiplied by your gross margin, minus the campaign costs you enter, divided by those listed costs and multiplied by 100.

Why does the calculator ask for gross margin?

Revenue is not the same as profit. Gross margin helps avoid overstating ROI by accounting for the direct cost of fulfilling the revenue you attribute to social media.

Which costs should I include?

Include the costs that belong to the same measurement period, such as ad spend, content production, tools, labor or agency fees, and other campaign costs.

Does SocialRUSH store the numbers I enter?

No. The calculator runs in your browser and does not require a SocialRUSH login or social-media account connection.

Is the result a guarantee of future performance?

No. It is an estimate based only on the inputs you provide and should be used as a planning and reporting aid.

Creator tools Social media ROI calculator

Social Media ROI Calculator

Free social media ROI calculator for India and global campaigns. Estimate ROI, total investment, contribution after listed costs, ROAS, cost per lead, cost per conversion and break-even revenue using your own figures.

Free, browser-based planning resource. It does not use account credentials or make outcome guarantees.

Campaign economics

Calculate social media ROI

Use revenue, gross margin and the costs you actually paid. Nothing is sent to SocialRUSH.

Revenue attributed to social (₹)Gross margin (%)

Monthly campaign costs

Ad spend (₹)Content / creative (₹)Tools / software (₹)Labor / agency fees (₹)Other campaign costs (₹)

Leads (optional)Conversions / sales (optional)

Add a gross margin and at least one campaign cost

Revenue can be zero. The calculator needs a positive cost and margin to produce a meaningful ROI denominator.

Formula: ROI = (Revenue × Gross Margin − Total Listed Costs) ÷ Total Listed Costs × 100. Gross margin helps avoid treating all revenue as profit.

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